How culture killed i-mode in the UK

Culture matters: Why i-mode failed

Although hindsight is a wonderful thing I think this article makes a very important point. People don't care about technology (well except for us geeks), but people do care about an experience.

This can classically be demonstrated by the Wii, which is little more than a supped up Game Cube and doesn't compare to the XBox 360 or the PS3. But in terms of experience it kicks their ass offering much more than Gears of War and other generic sequels.

So when you are thinking about how to improve your products or services, think about what the latest technology offers in terms of experience and don't assume people will want it just because it's new or because you offer it.