Olympic logo

http://www.digitalartsonline.co.uk/blogs/index.cfm?entryid=326&blogid=2

A great argument about what is wrong with the London Olympic logo - it's too trendy. It is meant to be aimed at the younger audience, but by trying to make it hip they have ultimately created something that will be out of date by 2012.

No one can really guess what the most fickle fashion conscious among us will like in 5 years - especially as they are about 12 right now.