UX Magazine - This is Media 2.0

UX Magazine - This is Media 2.0

While this is intersting in that it places the platform at the centre of Media 2.0. It is fair to say that I'm already bored of the term 2.0 being attatched to anything and everything.

Also while I feel that the platform can be central technically it isn't so in terms of the user. It is not necessarily the best platform that will gain support. But like so many other things it is just a case of what my mate is using or thinks is good, which can as easily be a brand as a platform.